Enterprise SaaS predictions for 2024+

“The farther back you look, the farther forward you see."

“The farther back you look, the farther forward you see,”

… said Winston Churchill, regarding enterprise technology.

Okay, okay, maybe his mind was in other places.

All joking aside, in the past few days I’ve outlined four major predictions that I believe will hold true for enterprise tech in the next few years, beginning here in 2024:

#1: I believe we are witnessing an inflection point in a shift back towards closed-source or more commercialized software.

The open source dilemma — A new era for enterprise software

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#2: Generative AI ‘backbone’ providers - the ones training super intelligent foundation models at scale today - will profit immensely for a long time to come. But these providers are a new piece of our supply chain - not where the value in it terminates.

Past the platform — AI’s next chapter

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#3: Voice technology is about to make a significant comeback, finally making its way into the enterprise. Domain-specific products aren't going anywhere. But the way we engage with them will change dramatically.

Enterprise software has looked the same for 50 years. Now, it speaks.

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#4: The way sales-led enterprise SaaS is priced is due for a huge shake-up. We will likely see more varied distribution in pricing models, with a significant uptick in outcome-based pricing.

The SaaS subscription bubble is bursting. What emerges?