A New Corporate Identity
Posted by Anthony
We've been undergoing a corporate identity refresh with DistiSuite over the summer, all culminating in the launch of our new sales site today!
Our Logo
First, we decided to get our logo re-designed. We vetted a lot of different designers for the task, but frankly, most didn't fit the bill. We wanted something clean, sleek modern, and professional. And to my surprise, most of the designers we spoke with didn't have the type of portfolio to suggest they could meet our unique requirements and were exorbitantly expensive, to boot. Then we learned about a website called LogoMyWay.com. LogoMyWay hosts a logo contest for you. You tell them exactly what you're looking for, set a fair price, and specify a timeline. From there, the contest is under way, and you rank submissions as they come in so designers get a feel for what you like and what you don't.
As we came to find, there are people out there - many professional designers - that detest these types of contest sites for many reasons. Frankly, I have no interest in debating the merits of those arguments. Capitalism is all about who can provide the best (legal!) goods & services at the most reasonable rate, and as far as I'm concerned, the contest strategy worked out great for us in that regard. We couldn't be happier with the results.
Our Website
Next up was the website. It was extremely outdated and desperately needed a refresh. While we are decent at web design, we are, by and large, web developers. Our focus is on functionality, not form. So we figured rather than spending a bunch of our time to come up with something "OK" ourselves, we'd instead seek out a proper designer for the job. It wasn't easy, but after a few weeks, we found somebody and were off to the races. The site launched today and we are very proud of our new home on the web. It's designed with only two goals in mind:
- Make it as obvious as possible to the visitor what we do
- Encourage them to contact us
That's it. Nothing more, nothing less. The old website had a lot of content. Useful content, but it detracted from the core message, nonetheless. At the end of the day, the sales website is supposed to bring in sales. So we tried as hard as possible to optimize it for that purpose.
A Sales/Marketing Video
We created a brand new video using some great audio recording equipment and a piece of software called Camtasia. It's at the top of our website's homepage and we are also able to pass it around on the web via email or any other medium we want. It's a great tool which will help potential clients understand what we do in less than 3 minutes. And oftentimes, that's half the battle.
